This Year’s AW Makeup Trends

aw makeup trends

As we transition from the playful warmth of summer to the cooler, cozier seasons of autumn and winter, makeup trends are shifting. The Autumn-Winter 2024 makeup scene is marked by fresh, playful looks with a focus on rich colors, radiant skin, and unexpected contrasts. Here’s everything you need to know about the biggest makeup trends of this season—from bold lips to flushed cheeks.

1. No Mascara with a Bold Lip

One of the most striking trends this season is the no-mascara look paired with a bold lip. This minimalist approach to the eyes places all the emphasis on the lips, creating a bold, modern aesthetic. A deep red, vibrant berry, or even a strong brown lip hue can steal the show, while the bare lashes add an edgy, undone vibe.

For those who want to simplify their routine while still making a statement, this look is the perfect match. Skin is left fresh and glowy, letting the lips take center stage without distraction. It’s an unexpected but chic trend that’s sure to dominate the colder months. Check out our selection of lipsticks here, both in matte and glossy finish.

2. Boyfriend Blush (Strawberry Makeup)

As seen on Hailey Bieber, the boyfriend blush, also known as the strawberry makeup trend, is all about a natural flush that mimics the way your cheeks might blush after spending time with someone special. This youthful, romantic look features blush applied liberally across the cheeks and even across the nose, creating a “just-blushed” effect that’s irresistibly cute.

Opt for soft pink or peachy tones to capture the essence of this look, making your complexion appear fresh and naturally radiant. It’s the perfect way to add warmth to your winter makeup without overpowering the rest of your face. A good option for this is the Originally Orange or Turning Red blushes by Cosm.Ethics Bar. Two beautiful bold blushes that you can blend into your cheeks and apply as light or heavy as you’d like.

3. Coffee Tones

Earthy, rich coffee tones are sweeping across the makeup world this season. This trend focuses on warm browns, soft mocha hues, and deep espresso shades for both eyes and lips. These coffee-inspired tones offer a versatile and sophisticated approach to makeup, suitable for everything from casual days to evening glam.

For a modern take, blend various brown shades on the eyelids to create a soft, smoky look, or pair a matte coffee-colored lipstick with dewy skin for a chic, understated appearance. The beauty of this trend is its adaptability—perfect for every skin tone and style.

4. Dewy Makeup

Dewy makeup continues to reign supreme in 2024, with glowing skin taking center stage. Achieving that glass-skin look means focusing on hydration and illumination. Think radiant, almost wet-looking skin that reflects light in all the right places.

To create this look, start with a good skincare routine, ensuring your skin is moisturized and primed for a luminous finish. Follow with lightweight foundations or tinted moisturizers and finish with cream-based highlighters for that seamless, natural glow. The dewy makeup trend is ideal for achieving a youthful, healthy complexion during the dry autumn and winter months. My number one tip is to blend your foundation with a clear hydrating face cream! You can find our foundations here.

5. Red Lips

Red lips are a classic that never go out of style, but in Autumn-Winter 2024, they take on a bold new dimension. Whether it’s deep burgundy, bright scarlet, or a rich ruby red, this look is back with a vengeance. The key to nailing this trend is finding a red shade that complements your skin tone and pairs well with minimal makeup elsewhere.

This season’s red lip is best worn with fresh skin and simple, defined brows. Whether matte, glossy, or velvet-textured, the red lip adds instant glam and elegance to any winter outfit.

6. Brat Beauty

For one of the last AW makeup trends, following the buzz around Brat Summer, the brat beauty trend is making its way into autumn and winter makeup looks. This style channels an edgy, rebellious spirit with intense eyeliner, undone smoky eyes, and nude lips. Think smudged, grunge-inspired eyeshadow, dark lines, and a pouty, pale lip to contrast the drama above.

Flushed skin is key to this look, adding a youthful edge to an otherwise intense style. The brat beauty aesthetic is all about looking cool and undone without trying too hard. It’s the perfect blend of drama and softness, making it one of the standout trends for Winter 2024. Check out the eyeliner, matte eyeshadow and lipstick by Cosm.Ethics Bar to suit your look!

Which trend will you be rocking this season? Let us know!

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